Becca Searns

Building Client Trust in an AI-Powered Marketing Workflow: The Questions Your Clients Are Actually Asking

Tackles the credibility gap many agencies face when introducing AI into their client relationships. Covers the real objections clients raise, loss of human touch, brand inconsistency, quality control, and provides concrete responses and workflows that address them head-on. Shows how transparency about AI (what it does, what it doesn't do, how humans oversee it) actually builds more trust than hiding it. Demonstrates governance and review processes as trust-building mechanisms.