PartnersOct 26, 20266 minThirty Years of Small Improvements Led to One Big IdeaLooking back, I don't think our biggest innovation was one breakthrough. It was the result of thirty years of asking one simple question: "How can we make this better?"Brad Smith
PartnersOct 26, 20267 minThe Most Valuable Asset We Ever Built Wasn't on Our Balance SheetLooking back, I don't think the greatest asset we built was our client list, our revenue, or even our reputation. It was the knowledge we accumulated, and our commitment to making sure it didn't disappear.Brad Smith
PartnersOct 26, 20268 minThe Marketing Business I Wanted to Build Changed Over TimeLooking back, I realize the agency I was trying to build thirty years ago isn't the same agency I'd choose to build today.Brad Smith
PartnersOct 26, 20266 minMarketing Was Never the ProductLooking back, I realized our clients weren't buying websites, SEO, content, or AI. They were investing in growth.Brad Smith
PartnersOct 26, 20267 minWhy AI Doesn't Scare Me as a Marketing Agency Owner (That's a Lie)I'd love to tell you I wasn't worried when AI exploded onto the scene. That wouldn't be true.Brad Smith
PartnersOct 26, 20267 minIf I Were Starting a Marketing Agency TodayTwenty five years ago, I was trying to build a successful marketing agency. If I had to start over tomorrow, I think I'd build a very different business.Brad Smith
PartnersOct 21, 202610 minThe Day I Realized I Was Building the Wrong Kind of Marketing AgencyFor years, I thought growing an agency meant adding more clients, more employees, and more revenue. Looking back, I was measuring success by the wrong metrics.Brad Smith
